Concepting
Welcome Email
Objective: To update creative and content of existing trigger that is welcoming the customer after signing up for emails. Update to be more in-brand and include the company pillars (free shipping, deals, customer service, fast reordering) and to better educate the customer that the company they have signed up with is a trusted vendor.
Customer action desired: Entice the customer with a coupon below the welcome message to click through to the website and place an order.
(branded creative for coupon was not being updated so did not include the same creative in all concepts on this page.)
Flash Sale Email
Objective: Design a custom extreme/flash sale treatment to highlight company branded products with goal of gaining market share with own brand products. Highlight that the own brand products are cost-effective over name brands.
Customer action desired: Customer is enticed with a 1-day price point of 1 cent so they try the product, like it, and want to purchase the item again later at regular price.
