Informational Emails
Clarity of information is key.
Presenting information in a clear and concise manner gives the reader the best chance to quickly absorb the content and make a decision as to whether to take action. In cases of a large amount of content, it needs to be prioritized visually to help the reader.
Lead Nurture Emails
Emails that are triggered by customer interaction help grow brand recognition and can educate the customer to benefits that the company has to offer. Developing strong nurture emails are important in building trust and a great way to grow interaction with the customer without creating new content frequently. Integrating dynamic content into the email keeps it fresh and relevant. I have designed and developed numerous single triggered emails, as well and many streams of
4-6 triggered emails.